Page 313 - Southwestern Community College Catalog 2019-2020

COURSE DESCRIPTIONS 307
MED 276 Patient Education (1-2-0-2)
This course is designed to provide communication skills, basic education principles, and knowledge of available community resources and to apply this knowledge to the clinical set- ting. Emphasis is placed on identifying appropriate community resources, developing patient education materials, and perfecting written and oral communication skills. Upon completion, students should be able to instruct, communicate effectively, and act as a liaison between the patient and community agencies.
MARKETING AND RETAILING
MKT 120 Principles of Marketing (3-0-3)
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
MKT 123 Fundamentals of Selling (3-0-3)
This course is designed to emphasize the necessity of selling skills in a modern business environment. Emphasis is placed on sales techniques involved in various types of selling situ- ations. Upon completion, students should be able to demonstrate an understanding of the techniques covered.
MKT 223 Customer Service (3-0-3)
This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to ef ciently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations.
MKT 232 Social Media Marketing (3-2-4)
This course is designed to build students’ social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.
MEDICAL LABORATORY TECHNOLOGY MLT 110 Introduction to MLT (2-3-0-3)
This course introduces all aspects of the medical laboratory profession. Topics include health care/laboratory organization, professional ethics, basic laboratory techniques, safety, quality assurance, and specimen collection. Upon completion, students should be able to demonstrate a basic understanding of laboratory operations and be able to perform basic laboratory skills.
MLT 111 Urinalysis & Body Fluids (1-3-0-2)
This course introduces the laboratory analysis of urine and body uids. Topics include physical, chemical, and microscopic examination of the urine and body uids. Upon comple- tion, students should be able to demonstrate theoretical comprehension in performing and interpreting urinalysis and body uid tests.
2019-20 Catalog