Page 293 - Southwestern Community College Catalog 2019-2020

COURSE DESCRIPTIONS 287
ETR 220 Innovation and Creativity (3-0-3)
This course provides a study of developing and enhancing individual and organizational creativity and innovation. Topics include that innovation needs to be applied to products, services, and processes to increase competitive advantages and add value to businesses. Upon completion, students should be able to apply innovation and creativity principles in the work place.
ETR 230 Entrepreneur Marketing (3-0-3)
This course covers the techniques to correctly research and de ne the target market to increase sales for start up businesses or to expand current businesses. Topics include how to target market and meet customers’ needs with a limited budget in the early stages of the life of a start up business. Upon completion, students should be able to demonstrate an un- derstanding of how to correctly target market for a start-up business with limited resources.
ETR 240 Funding for Entrepreneurs (3-0-3)
Prerequisite: ACC 120
This course provides a focus on the nancial issues and needs confronting entrepreneurs
attempting to grow their businesses by attracting startup and growth capital. Topics include sources of funding including: angel investors, venture capital, IPO’s, private placement, banks, suppliers, buyers, partners, and the government. Upon completion, students should be able to demonstrate an understanding of how to effectively nance a business venture.
GRAPHIC ARTS
GRA 121 Graphic Arts I (2-4-4)
This course introduces terminology, tools and materials, procedures, and equipment used in graphic arts production. Topics include copy preparation and pre-press production relative to printing. Upon completion, students should be able to demonstrate an understanding of graphic arts production.
GRA 220 Industry Survey (1-2-2)
This course explores various graphic arts businesses and trade associations through tours, guest speakers, and research. Emphasis is placed on presenting a broad industry overview through research of a variety of industry activities and relationships. Upon completion, stu- dents should be able to describe local graphic arts businesses and local and national trade and professional associations.
GERMAN
GER 111 Elementary German I (3-0-3)
This course introduces the fundamental elements of the German language within a cultural context. Emphasis is placed on the development of basic listening, speaking, reading, and writing skills. Upon completion, students should be able to comprehend and respond with grammatical accuracy to spoken and written German and demonstrate cultural awareness. This course has been approved for transfer under the CAA as a general education course in Humanities/Fine Arts.
2019-20 Catalog